Advertising Design in the Digital Age
In today’s digital world, many companies are seizing opportunities to advertise their products and services online. This means competition for advertising space is becoming more difficult, especially when trying to reach a particular audience. In many cases, strategies for capturing an audience’s attention include simple designs, innovative mediums, and consistency over time.Here are some tips for advertising in the digital age:
Don’t Overthink It
The “less is more” philosophy is a staple in the world of graphic design, especially in the digital age. More people are accessing information on the small screen of smartphones and, many times, busy ads are ignored by the viewer. A simple design will be easy to look at, giving the viewer a better chance to absorb the message you are trying to give. Be aware of thought-out headlines, call to action buttons, and imagery, as these tactics can help drive your viewer to learn more about your company.
Experiment with New Mediums
Experimenting with new mediums for your advertising is a great way to spice up your marketing strategy. Video is becoming more and more prominent in today’s media landscape - and much more eye catching to viewers than a static post1. Video gives you the opportunity to communicate in a new way, and grab the viewer’s attention quickly.
Consistency is a simple tactic that can make a drastic difference in the overall look and feel of your design. Too many typefaces, changes in scale, or contrasting styles of photography can make a design and your brand seem unstable. Posts that connect in a series can be a great addition to your marketing strategy. Highlighting awareness weeks, employee spotlights, or common milestones on your social accounts with similar designs can help create a consistent voice for your brand.
At ClinEdge we strive to create effective, clean designs for our clients. We recognize the demands of the digital age and will strive to keep our tactics up-to-speed with social trends. If you need any help or guidance with the aforementioned tactics don’t hesitate to reach out! Our experts can provide advice for implementing such tactics for your trial or site.
Download our whitepaper on website redesign to learn more tactics about advertising in the digital age:
- Patel, Deep. “Top 8 Marketing Trends That Will Define 2017.” Entrepreneur, Entrepreneur Media, Inc., 8 Dec. 2016, www.entrepreneur.com/article/284525.
Post by Georgia Barrett -
As a member of ClinEdge Engage, Georgia helps design national patient recruitment campaigns, study websites, and innovative print collateral. “I love being able to show clients what thoughtful design can achieve for their research site or trial.”