The Importance of Branding for Clinical Trials
Let’s admit it: branding clinical trials is difficult. You’ve only got about six months to make an impact, the IRB won’t let you say anything about potential benefits, and you aren’t promoting an approved “product” per se.
That being said, study branding is crucial to your trial’s success. Here’s why:
- Branded Trials are Patient-Centric
To experienced investigators, the language on ClinicalTrials.gov might seem crystal-clear. But to your average patient, research-related jargon like ‘double-blind’ and ‘single cohort’ is about as readable as Egyptian hieroglyphs. Branding your materials means translating scientific information into a more compelling, patient-friendly format.
- Good Study Brands Appeal to a Target Demographic
Most clinical studies are targeting a very specific patient population. Are your eligible patients primarily women or men? Young or old? Low- or high-income? Every patient population is different, and study branding needs to speak to patients on their terms.
- Branding Gives Trials a Unique, Public Image
Unifying all materials under a singular brand differentiates your trial from competing studies. Branding also allows site staff to recall and focus more on your study and encourage patient retention throughout the study’s duration.
- Patients are More Likely to Trust a Branded Study
Patients are not going to agree to join a clinical trial if its branding is second-rate or unprofessional. Would you sign up for a study if its website looks like something out of the 1990s? Getting serious about your branding lets patients know you’re serious about their health.
For more advice on clinical trial branding, download our white paper: