Benefits of a Brand Refresh

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Benefits of a Brand Refresh

Recently, the ClinEdge design team completed the rebranding of RealTime, a leading clinical trial management system for sites in the research industry. The new look features a clean and modern design, emphasizing their family of solutions, including RealTime PAY, eDOCS, CTMS, and TEXT. Visit their new website!

Below: RealTime's website before & after rebrand 

benefits of a brand refresh

Updating your brand is a great way to keep your business relevant. As technology and businesses change, your brand should follow. Is it time for your business to rebrand? Here are some reasons to consider a refreshed look.

Growth:
Companies (hopefully) grow, technology evolves, and trends change. What was once on-trend years ago may look outdated in 2016 and beyond. Keeping a timeless theme in mind was one of the driving factors behind the RealTime rebrand.

Trust:
Patients, customers, and peers will trust a brand that is updated, modern, and well designed. In a recent study on brand and website design, 94% of participants rejected a website solely for design-related reasons¹.

Relevance:
A great way to stay relevant with your customers is ensuring you maintain your business's presence. Sometimes just updating blog content or being active on social media is enough, but if your look is stale and outdated it is time to rebrand.

Thinking of updating your look? ClinEdge’s expert design team will work with you to rebrand your business. See what our design team has created for other clients here. 

Download our whitepaper on branding your clinical trial by clicking on the button below!

DOWNLOAD WHITE PAPER

Source: 1. https://designschool.canva.com/blog/design-at-work/

Georgia Ward

Post by Georgia Ward -

As a member of ClinEdge Engage, Georgia helps design national patient recruitment campaigns, study websites, and innovative print collateral. “I love being able to show clients what thoughtful design can achieve for their research site or trial.”

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