What Makes you Stand Out? How to Market and Visually Represent your Research Site
This webinar was recorded on July 31, 2018.
Clinical research sites spend most of their time actively engaging with patients face to face and so frequently lose sight of the importance of passive interactions. A clinical research site’s appearance, whether it be their website, logo, or materials, are just as important for recruiting patients as it is for their overall clinical trial experience. This webinar reviews why your site's brand, website, and online presence are so important and provides tips on how to improve your site’s visual presence.
In this webinar you will learn:
- How to assess the impact of your site's brand and appearance, and how to improve it
- How to appeal to both patients and sponsors on your website
- Marketing and design tactics to help you stand out and recruit patients
- What steps to take when thinking about a rebrand
DIRECTOR OF MARKETING AND DESIGN
Ashley leads the internal marketing and creative teams at ClinEdge. By implementing strategic visual solutions including website development, marketing campaigns, and brand strategy, her teams open the research industry to a new landscape of marketing approaches. “The most rewarding part of my job is seeing how design can redefine a patient’s outlook on the clinical research industry”