Utilizing a Global Social Media Presence to Target Niche Patient Populations

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Utilizing a Global Social Media Presence to Target Niche Patient Populations

This webinar was recorded on October 26, 2017.

Therapeutic development for rare disease treatments can be difficult, as success depends upon patient recruitment. This webinar discusses the barriers and solutions to rare disease patient recruitment and the important steps of understanding their experiences and the channels in which they can be reached.

In this webinar, we discuss the utilization of social media when identifying niche patient populations.

What you'll learn:

  • Why social media matters when it comes to clinical trial recruitment;
  • Risks and concerns of utilizing social media; and
  • How to compare perspectives of sites, sponsors, and patients for the “ideal recruitment process.”

 

This webinar was recorded on October 26, 2017. Click the button below to watch the recording.

Watch Webinar On Global Social Media

Presenter:

Edvina Mirkovic

Marketing Project Manager at ClinEdge

As a Marketing Project Manager at ClinEdge, Edvina implements new marketing strategies to increase patient recruitment for clinical research sites. She uses her clinical research background to assist the ClinEdge Engage team with new marketing and patient recruitment and retention initiatives. “The most rewarding part of my job is spreading awareness about clinical trials and providing patients with new treatment options to improve their overall health."

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