The Difficulty of Branding your Clinical Trial
Branding a clinical trial is an advantageous first step to successful recruitment. A strong, cohesive brand can increase patient engagement, increase a study’s visibility, and communicate a trustworthy and professional brand.
Designing and executing a strong clinical brand can be difficult. We address some of the hurdles below:
“Brand Challenge #1 -- No Product”
Branding a clinical trial is difficult. You are not branding a tangible product or a service - you are trying to get people to participate in an ongoing investigation.
“Brand Challenge #2 -- No Promises, Yet”
When branding a clinical trial we cannot make any promises to the potential participants. “A clinical trial is a strictly regulated scientific venture. Pharmaceutical companies are asking patients to help test a new drug to see if it may be safe and effective.” The drug is in its infant stage; there is a huge unknown factor. In order to protect the research site, sponsor, and other affiliates financially, the unknown factor must be present to participants.
“Brand Challenge #3 -- The Clock is Ticking”
The primary goal of a clinical trial branding campaign is to attract as many patients as possible in anywhere from “3 - 12 months.” Time is short! “If more patients respond to outreach because of successful branding, you will enroll more patients for your outreach dollars."
Are you interested in learning how to brand your website? Watch our webinar by clicking below!