Our teams are comprised of amazing people of all different backgrounds and strengths. What they have in common is their passion for clinical research, and for making your sites the most successful they can be. In our Employee Q&A features we ask our employees what they enjoy most about what they do, and give them an opportunity to share a bit about who they are outside of the workplace.
Joanna has been with ClinEdge just under a year, coming to us with PR and marketing experience. She is a member of the Engage marketing team and has taken on every new project and client with ease, quickly becoming a rock on the team. We are excited to see her continue to grow and we truly enjoy working alongside her!
ClinEdge: What attracted you to the clinical research industry?
Joanna: As someone whose dad was diagnosed with early onset Alzheimer’s disease at age 62, I recognize firsthand the importance of clinical trials. Without them, we may never live in an Alzheimer’s free world! It’s important to bring awareness to trials and patient recruitment for all indications to continue forward thinking and aid in advancing medical breakthroughs.
ClinEdge: What is your favorite part of your job?
Joanna: My favorite part of my job would definitely be the fact that at the end of the day all of our efforts are to ultimately help and improve the lives of patients who otherwise may not have access to treatment. It’s a great feeling to stand behind a company that keeps the patient at the forefront of their mission.
ClinEdge: What should all research sites know about recruitment strategy?
Joanna: That you shouldn’t expect to see results overnight. The majority of online ads require a “startup” phase where the ads begin to pick up momentum and require a chance to optimize. Once we are able to gather viable metrics, we can then evaluate performance before making any adjustments.
ClinEdge: What are people surprised to know about you?
Joanna: I was an All-American field hockey player in college.
ClinEdge: What have you learned about clinical research since starting this job?
Joanna: One of the most surprising things I learned since starting this job is how few people actually participate in and are aware of clinical trials. I think there is definitely a stigma that you are a guinea pig if you participate, and that is far from the truth! Even if that particular medication or treatment doesn’t work for you, you are still playing a crucial role in moving the future of medicine forward, which could potentially help someone else down the road. It’s our job as marketers to help to continue to spread awareness and educate people on the importance of participating in a clinical trial.
ClinEdge: Do you have a favorite quote or saying?
Joanna: “It’s nice to be important, but it’s more important to be nice.”
ClinEdge: What is the best vacation you've ever been on?
Joanna: Definitely Greece. Other than the obvious, that it’s one of the most beautiful places in the world, it was the first time that I truly unplugged and didn’t answer one email!
Are you interested in learning more about how patient recruitment support can enhance your trial? View our webinar recording:
Post by Maggie Kilgallon -
Maggie is a Marketing Coordinator at ClinEdge, BTC Network, and GuideStar Research. She assists the internal marketing team with content creation, conference planning, webinar management, external partnerships, social media strategy, and other marketing efforts.