6 Graphic Design Tips for your Clinical Research Website

In today’s world, graphic design software offers endless visual and technological possibilities, which can make the start of a project seem overwhelming. We have six tips to keep in mind that will help you to make informed decisions and create a visually appealing design.

1. Concept Is Key
Designing without a clear concept in mind is like starting a road trip without a map. Although playing around with new techniques can spark some creative thoughts, a design project should always begin with a clear concept. Strong conceptual reasoning informs your design and separates a “good” design from a great one!

2. The Grid
A simple grid helps bring a design together. Aligning pieces of a design helps to create unity between the elements. This way the design functions as a whole instead of a group of disparate parts. Don’t be afraid to break the grid once in a while. After all, breaking the rules is half the fun!

3. Make Some Mistakes
When coming up with different designs, it is great to come up with a variety of different options, even if they seem like “bad” ideas at the time. By exploring every possible solution to a design problem you will inevitably stumble upon some great ideas!

graphic design tips

4. Keep it Simple
Once in a while as a designer you will come across a project that doesn’t seem to have an easy solution. Often, the solution to the problem is already in front of you. Try taking away instead of adding on - the answer could be right in front of your eyes.

5. White Space
Letting a design breathe can be one of the most beneficial tools for a graphic designer. Less is more when it comes to composition, and a simple, clean look will not only set your piece apart from the competition, it will make it easier for the viewer to read and understand.

6. Choose Colors Wisely
Color can make a design portray a completely different message than originally intended. Too many colors can create harsh effects that make your piece hard to read, and too few could make it seem uninteresting. Websites like Adobe Kuler (https://kuler.adobe.com/create/color-wheel/) and Colour Lovers (http://www.colourlovers.com) can help you generate an appropriate palette for your design.

graphic design tips

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ClinEdge Staff

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