This webinar was recorded on June 15, 2017.
Some patients will seek as much information as they can about a study, but others will wait until the information is shown to them. Studies show people remember 80% of what they see, so why not show potential patients about your study or brand through video? Using video in various forms has almost become a staple in digital marketing tactics and pharma is just recently beginning to incorporate such digital media tactics. Join us to discuss whether video is right for your target audience.
This webinar, presented by Simonne Valdez and Keith Brady from ClinEdge, explores the use of video for patient recruitment and how to effectively target the right patients to get the most ROI.
This webinar covers:
- Why you should create a video for your clinical trial ;
- When to use a video; and
- What type of video to use.
This webinar was recorded on June 15, 2017. To watch the full webinar, please click the button below.
Owner of Keith Brady Media LLC
Keith Brady works in conjunction with ClinEdge to produce, direct, shoot and edit any patient- centric recruitment video campaigns. Keith is also the owner of Keith Brady Media LLC based out of New York. Aside from the ClinEdge collaboration- past clients have included recognized names such as Macy's, Sheraton Hotels, Old Navy and L'Oreal. Keith has been shooting and editing videos since 2002 and has worked across a broad range of genre's. He's a firm believer that now (more than ever), video is the absolute best tool a company can use to achieve their marketing goals.