As the clinical research industry advances towards patient centricity, more sites are considering ways in which clinical studies can be integrated into standard patient care options at their hospitals and health systems. Often, this integration stems from a bottom-up approach with clinical research management and personnel leading the charge. While these efforts can prove fruitful, generally, changing the culture of a large organization can be an uphill battle
During this webinar, GuideStar Director of Site Development, Sean Walsh, MBA, ACHE, will share insights, gained from more than 20 years of medical management experience, on best practices for establishing and growing clinical research as a care option within your hospital. The framework he provides will demonstrate a clear and solid path forward in developing the cultural, branding and financial buy-in necessary to ensure success.
As Marketing Manager, Marcus develops and implements branding and content strategy that ensures messaging accurately reflects the GuideStar brand image and engages each of the company’s target audiences.